What's in a name - everything & more!

Choosing the right domain name could be one of the most important decisions you make for your business online. 

It sounds straightforward, but here are some things you should always take into consideration when choosing your domain name. 

1. Is it Easily Remembered?

This is a no-brainer. Building a strong brand starts with people remembering your domain name. If you don't have a strong Keyword domain, you will find yourself spending many thousands of more dollars in advertising. ie; CanadaOil.com - how can you not know the meaning, the industry, the brand and the place of business. Very unlikely anyone will forget the name?  That's why it's a powerful, strong name. Same applies to USAClimateChange.com and ClimateChangeCanada.com. If you are thinking about Climate Change in U.S.A. or Canada ... these are regarded as the two top, high profile, intuitive domains in North America, and they are both currently for sale.

Why this is important:

• Using the keyword name will help people find your website more easily and when they hear about you and type in your name into a search engine without trying to recall your name is so important. 
• Consistency is key and will help you grow a memorable and strong brand.

2. Is It ‘Well Branded’?

A good brand name is:

• Unique.
• Clear.
• Short.
• Meaningful.
• Catchy.
• Inspiring.

Is yours?

Think about:

• How it sounds.
• What it looks like when written down.
• How relatable it is.
• If there is a hidden meaning or play on words you’re going for.

Put your options out to your network and get feedback, but be careful someone does not register before you do. That's happened to many who have requested feedback before the name was registered!

3. Is It Easy to Read/Spell?

Not only that, but it will help people find you – running theme here! If customers can’t find it, it doesn’t exist. Keyword domains have value and some of the top prime names are available on this site.  A few big mistakes businesses make is that they intentionally leave out a letter because they believe it makes the name shorter for branding or because some other company has already registered the name under the correct spelling. 

All that can do is direct prospects to the business who has the correct spelled domain website. A good way to lose customers. Another big mistake are dashes! Never use a dash or hyphen to join two words. Most people won't remember and they will instinctively enter the domain without the hyphen, thereby visiting your competitors site instead of yours.

Visit our list of domains that we have for sale .... that make up  some of the best prime keywords to help grow your brand!